Content marketing statistics 2020 (HubSpot, 2020) Marketing Content. 54% of Consumers Want to See More Video In Brand Ads 2. ” Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database Skip to main content Statista Logo Don’t take our word for it — these content marketing ROI statistics speak for themselves. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a 30 Content Marketing Statistics to Power Up Your Strategy in 2024 ; How to Write a Blog Post That Ranks High: 13 Steps for Writing SEO Articles (plus, high B2B Content (Content Marketing Institute, 2018) The most successful content marketers have access to 40% of the total marketing budget, and the least successful have just 14% of the Relevant B2B Content Marketing Statistics 21. Get Listed. almost 1 out of 4 Digital Marketing Statistics. Most Important Visual Content Marketing Statistics Research conducted by Omnicore agency Building an effective content marketing strategy for 2021 isn’t going to be easy and some relevant Successful marketers always keep up with the latest trends. Figure 6 commonly used format in content marketing (HubSpot, 2020). As one of 2020's top marketing trends, video marketing has gained a lot of momentum as a marketing tactic. 54% of people want to see During a survey conducted in 2020, 30 percent of responding marketing professionals stated they outsourced content marketing tasks. The latest State of Content Marketing Report from SEMrush analyzed more than 450,000 tweets, 700,000 blog posts, hundreds of thousands of Google search queries and surveyed more than 1,200 marketing professionals around the world. Discover the latest marketing statistics to enhance your strategy. 37% between 2022 and 2027. In this section, you’ll find the most impactful content marketing 1. Menu. 8% of marketers found that original graphics, including infographics 7. On the other side was retail—fueled by the pandemic, Content Marketing Discover all statistics and data on LinkedIn B2B marketing now on LinkedIn B2B display ad revenue in the U. Our survey of marketers around Australia focused on how they used visual content in 2020, and what Types Of Content Marketing and Their Statistics. How to make the most of your B2B As of 2021, 62% of B2C content marketing teams remained stable in size, while 27% increased and 11% decreased in size. Gain More Visibility, more and more marketers started implementing it. Editor's note: This post was By Clàudia Martínez, on 30 March 2020. When it comes to B2B content marketing, it is important to know the B2B content marketing statistics for 2020, including content marketing KPIs 2020. The B2B General Video Marketing Statistics. 45% of B2B companies will Visual Content Marketing Statistics. Marketing Strategy ; Healthcare SEO; Content Marketing; During a 2020 survey carried out among digital marketing leaders from all across the globe, it was found that delivering personalized experiences was the issue which increased most - by eight Mawhinney, J. The report on 2023 is based on a survey of over 2,000 B2B marketers. I just want to tell you that I am just Learn how visual communication has changed the US marketing landscape: see the 15 visual content marketing statistics you need to know for 2021. Finding success here In 2022, global content marketing industry revenue was estimated at roughly 63 billion U. This figure has been increasing slightly over the last couple of years, rising from 39% in The report is based upon a Statista online survey of the Content Marketing strategies of businesses from around the world. 4% of content marketers reported that 91-100% of their content comprises visual elements. I know and obey that, “Content is King”. 2020, by daily follower growth Oren Greenberg has compiled the most recent B2B marketing statistics that provide insights into customer behavior, emerging trends, and best practices for B2B Here’s your go-to guide to the most relevant healthcare marketing statistics you need to know for your 2023 strategy! Skip to content. 2020, by daily follower decrease; Popular Instagram influencer topics in the U. Hello Neal, Your article is very nice and helpful. Most successful B2C businesses allocate 40% of their budget to content marketing. For this, quality content B2B Content Marketing Statistics to improve your content marketing results. Video is the most popular and effective media format. We gathered 85+ statistics to keep in mind for the year 2020. Content marketing is a very powerful tool that can help grow your business. 2020 now looms ahead of us, emerging from over the long-term planning horizon. 80% of content marketers plan on creating more content than the previous year according to the Content Matters 2022 Report by Source: 2020 B2C Content Marketing Benchmarks, Budgets & Trends. According Editor’s top picks – content marketing statistics. As of 2020, the Content marketing statistics aid a content marketer, content strategist, and content manager set and track KPIs. 6x more likely to make a purchase after viewing brand video content on the platform; Video generates more engagement than any other content type on B2B content marketing statistics 👉 B2B marketers believe they can do better (and are counting on AI to progress). One thing Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic] by Vahe Habeshian. 97% of marketers surveyed Almost 60% or two-thirds of the current marketers are producing one content on a daily basis. Images and Photos Content Marketing Statistics. (B2B Marketing Zone, 2020) 16% – not sure. (2021). In this current market environment, you must be Here are content marketing statistics related to AI: 91% of B2B marketer-respondents who use generative artificial intelligence (AI) tools use free tools like ChatGPT. 25 Let’s check out some compelling influencer marketing statistics 56% of consumers in the US and UK stated that their engagement with creator content on YouTube has increased since 2020. 2020 Video Marketing According to Video Marketing Statistics 2020, a handy report composed by Wyzowl that contains over one hundred marketing stats, 87% of content marketers that use Content Marketing Statistics You Need to Know in 2020. 2020) 26% of blogs include videos but 41% of bloggers report strong results from videos. Content marketing is a strategy that focuses on the creation of interesting and relevant content for your target audience. Global digital insights: All the numbers you need. These are the top two contents B2C 75% of content marketers reported that SEO was the most effective content marketing tactic they implemented in 2020. Home; Software We will present you visual content marketing statistics from the year 2020 that will show why you cannot overlook its benefits. In 2025 we will be sure to keep For example, keep your blog content fresh by updating all topics, search intent, and statistics that aren’t relevant or accurate anymore. The most popular blog content formats are how-to articles (77%), 20 marketing stats for 2020. Content Marketing Costs 62% Less Than Other Types of Campaigns. Find out more about the challenges and success factors in content Find the most up-to-date statistics and facts about content marketing in the United States and worldwide THE CONTENT MARKETING TREND STUDY 2020 What is the current state of content marketing worldwide? What strategies are B2B and B2C businesses pursuing and how are Content marketing costs 62% less than traditional marketing (Wordstream) yet was estimated to become a $300 billion industry in 2020. Boost your online visibility. & Clapp, R. Over the last five years, there has been a significant increase in remote work and virtual events. 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their determine the future of content marketing? We surveyed businesses from all over the world working in content marketing to discover the trends that are driving the international content These statistics are just the tip of the iceberg when it comes to content marketing, however, it’s easy to see how incorporating data into your content strategies can help you find success. Content marketing involves creating and distributing useful, relevant, and consistent content that We rounded up the latest content marketing statistics for Australia to drive your business, internet advertising expenditure in 2024 continuously dropped from a massive Moving towards 2020, video marketing is a strategy you can no longer ignore. (Axon Garside) 10. In 2020, 85% of Content Marketing Trends to Watch in 2023 1. Then click to read this list of the latest email marketing statistics! Skip to content. Podcast listeners grew by 52% from 2020 Here are the most critical Youtube marketing statistics that show the most relevant trends, demographic data, and user's behavior on the platform. ; 66% of B2C Content Marketing Statistics . They talk challenges, operations, and success. 82% of companies report using content marketing. For years marketers have envisaged 2020 as a distant realm In 2020, videos, as part of the content marketing strategy, played a vital role in advertising. Read More. The State of Mobile 2020 report Content marketing is a form of interactive marketing that does not have an unambiguous, uniform definition (Du Plessis, 2017a;Repovienė and Pažėraitė, 2019; Visual Content Marketing Statistics to Know for 2021 – Australia Report. Learn about social media, TikTok is the fastest-growing platform with a 100% user growth rate between 2020 and 2022. Blog. Gone are the days when merely producing excellent textual content is enough. We share 10 most interesting facts! Skip to content. Here are the top content marketing stats in this article: The market size for content marketing will reach $2 trillion globally by 2032. Home; About Us. In The 2020 content marketing statistics show that 45% of B2B content marketers said that the pandemic has had a moderate impact on their content marketing strategy. (B2B Marketing Zone, 2020) During a 2020 survey carried out among senior level communications and marketing professionals in the United States, 20 percent of respondents strongly agreed that Content Marketing Statistics from 2020 With some of the stats listed above alone, you can see how and why content marketing continues to be so important. ; 48% of companies that have a content marketing strategy use blogging. Short-form video takes center stage in 2023. Discover trends, challenges, 40. ( SEMrush , 2022) 64% of marketers consider From best practices to consumer insights, these content marketing statistics will give you the foundational knowledge to stay on trend. Content marketing is a proven strategy for creating brand awareness, building trust, and educating audiences. Writing; While over 40% of B2B organizations are likely to invest MORE time and Visual Content Marketing Statistics to Know for 2020. 82% of companies report using content marketing as a key Content Marketing Statistics 2020 Content marketing is one of the widely used marketing approaches. More and more companies are Content marketing is a powerful strategy for small businesses to connect with their audience, build brand awareness, and drive growth. On the other side, only 9% said they don’t use content marketing as an approach int their company. The ideal content article length is just 64 new content marketing statistics to give you a glimpse into the real competitive landscape and help you reinvent your strategy to end 2022 with a bang. Content Marketing Insights: 19% use Influencer Marketing Content marketing statistics (top picks) There are over 31,000 content marketing managers in the US, and tens of thousands more content marketing professionals in other specialisms. 85 billion from 2020 to 2025. According to Curata, Long post generates 9 times more leads than short posts. 7 percent of respondents stated they had increased their reliance on social Research report on experiential marketing statistics that include industry and market figures, (B2B Marketing Zone, 2020) 12% – replace most. Instead of explicitly 82% of companies report using content marketing, up from 70% in 2020. Kazi, R. 79% of companies use content marketing to generate quality leads. Tools. By now, you should Click here to see our roundup of the latest content marketing statistics. Whether you’re “going live” or developing expert interviews, videos help your customers see a obvious in the latest video marketing statistics by Wyzowl (2021). 2020 to 2023: B2B Of course, make sure that you’re actually look at 2020 statistics from trusted sources. 63% of marketers say their biggest content challenge is driving traffic and generating leads. An overwhelming number of SEO was ranked the most efficient content marketing tactic in 2020. 83% of the content marketers create articles and posts, while 61% create videos. AI Content Marketing Statistics from 2020. This number is sure to rise in the years During a 2020 survey carried out among senior level communications and marketing professionals in the United States, 85. SEO Services. (Statista, 2020) B2B marketing statistics. HubSpot. (Content Marketing Institute, 2019) Charlton, G (2020, March These up-to-date content marketing statistics provide the evidence you need to guide your content marketing strategy. 80% of the leads want to learn about your According to the B2B Content Marketing 2020 report, “68% of top performers use content marketing to build a subscribed audience and 83% of the top performers use it to nurture subscribers/audiences/leads. Be proud of this practice. and worldwide That said, in 2023, 91% of businesses were using video as a marketing tool, and even now, videos dominate the marketing industry in every format imaginable. SEO ROI Calculator; Digital Marketing Blog In 2020, an analysis of content marketing While 91% said that they use content marketing as an approach in their company. (HubSpot)It’s projected that in 2020, online videos will make up more than 82% of all consumer internet traffic. ; The average content marketer earns Ten Content Marketing Statistics for 2020. If you’re in martech content marketing, you know there’s a big competition over who Visual Content Marketing Statistics to Know for 2021 – Canada Report. S. Content Marketing Statistics. In the Content Marketing Institute’s annual B2B Content Here are 10 content marketing statistics from the State of Content Marketing report that highlight the trends likely to continue over the next few years. Services. And get Robert Rose’s big Unlock the power of marketing with content marketing statistics for 2024. And it's for good measure, when you So here are 90+ B2B marketing statistics to know in 2020 The top six types of content B2B marketers use for content marketing purposes are social media posts (94%), This goes along with many of the statistics above that talk about the rise in content marketing. For B2B marketers, 64% report Image Source: SensorTower TikTok was the second most downloaded app of 2019 Share on X Users Spent More Than 68 Billion Hours on TikTok in 2019. Global Ad Trends: State of Content Marketing. Out of various types of B2B marketing, it seems that content is still king, with 78% of professionals implementing it as In fact, content marketing works so well that 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. ; 87% of Marketers User Video for Their Campaigns 2. Get the practical and simple design tricks to take your slides from “meh” to “stunning”! Video marketing statistics are important when planning your marketing strategy. People love data. And content marketing produces around three times as many leads as traditional marketing Transforming data into content marketing and design. We list 24 content marketing statistics for small businesses in 2024. Find out stats on its effectiveness, formats, strategy, and trends. Across the world, For content marketing statistics, one of the most reliable sources out there for year-by-year comparison is Content Marketing Institute. Content marketing usage statistics. (Content Marketing Institute, 2020) 51% of B2B marketers consider their content Online advertising, content marketing, and social media are now dominating modern advertising and marketing strategies. Topic: Social media marketing – Statistics & facts. Among all SEO activities, content marketing takes the major share of the digital marketing budget, with Paid Media most likely getting “Most” of the digital Gain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others. 7% decline in digital spend. All marketers want the messages they share to stay in their audience’s minds for This just goes to show that when it comes to content marketing statistics, March 10, 2020 / 11:42 pm. e. Out of these, 36% say they’d most Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events. We use essential cookies to make Venngage work. Source: SEOwind Content Marketing Goals Statistics 2024. B2B prospects consume 11 or more pieces of vendor content. (2020, October 30). More B2B marketers than ever before are documenting their content strategies, with 41% saying this is the casethis year. To help you do this, we Check out these 30 essential content marketing statistics that will show you why it is. In a 2021 survey, 51. You’ve heard that content quality matters, but even the best content 54% of current customers would much prefer being engaged through video Share on X 3. May 28, 2020. Over 80% Of Website Visitors Remember Embedded Video Ads. B2B content marketing is seeing some fresh engagement across the board. The Use of Micro-influencers Is On the Rise Social Platforms Are Empowering Content Creators Like Never . They love facts. 6. One of the key reasons for the . Businesses that blog see lead growth of 165% compared to companies that don't, which only see a 73% lead growth. 33. Content marketing has become a critical element of B2B marketing Content marketing spending change planned in the United Kingdom (UK) 2012-2017; Content marketing spending in Europe 2014-2020; Distribution of the content marketing Content Marketing Statistics and Trends. Copied to Visual content marketing statistics to know for 2020; Visual content marketing statistics to know for 2019; Visual content marketing statistics to know for 2024. Advertise; 57+ Visual Content Marketing Statistics to Know for 2021 Did you pivot your visual content marketing strategy in 2020 based on the pandemic? The overwhelming majority of UK 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics. 83% of For excellent proof that content marketing works, let these nine statistics do the talking – Content Marketing Institute. Retrieved from HubSpot; McDonald, J. Today’s digital world is evolving at an unprecedented rate. 24. CMI’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 research delved into the challenges faced by B2B marketers and how the top In this article, we’ll cover all content marketing statistics you need to know in 2023, from the current trends to the associated costs. Short-form video is the most popular trend among marketers, has the highest ROI, According to a 2020 analysis of content marketing related job postings in the United States, the skill most in demand for such positions was strategy, seeing that it was (NPR, 2020) Content Marketing Statistics. We spoke to marketers in Canada about their visual content marketing strategy in 2020 and how they 2020’s advertising statistics reveal that the travel industry took a massive hit, with a 36. Almost 81% of businesses rely on video as a marketing tool. To help you do this, we analyzed 600,000+ tweets, hundreds of thousands of search queries, 1,200,000+ blog posts, and According to the Content Marketing Institute (CMI), 73% of B2B marketers, and 70% of B2C marketers use content marketing as part of their overall marketing strategy. Traditional marketing channels (like Dans cette optique, vous pouvez consulter le rapport complet State of Content Marketing 2020 qui comprend également des recherches approfondies sur les différentes Le marketing de contenu semble prendre tous les ans une nouvelle ampleur, au point d’être devenu en 2019 un poste incontournable de toute stratégie marketing qui se Discover over 250 data points on search engine optimization, content marketing, email optimization, sales and marketing alignment, and more. Content marketing statistics indicate that 81% of nonprofit marketers prioritize ensuring a connected constituent Content quality, quantity, and performance measurement are expected to be top content marketing priorities in 2020 (Content Marketing Institute/MarketingProfs, 2020). Content marketing is important for businesses that rely on online advertising to drive real-life sales. If you’re not sure, always use content tools such as MozBar to double-check the domain authority of a site. (Blogging Wizard, 2023) 65% of content marketers can't consistently measure content ROI. (2020). During 2020, 54% of marketers expected their content marketing budget to increase either a little (up to 10%) or a 91% of B2B marketers prefer using content marketing to connect with their audience. 2020-2024 Leading content marketing investment areas for It’s the content marketing statistics post to end all content marketing statistics posts! We keep this post updated regularly, so do send us a note if you come across some great B2B Content Marketing Statistics 2020. 51% of marketers agree that using more data So whenever someone says that content marketing is dead, shoot any of these content marketing statistics on them. It’s been noted that content marketing and SEO, the combined marketing Content marketing statistics. Keep scrolling (or click below to jump straight to a category) for over 120 content marketing statistics During a survey conducted in 2022, 45 percent of responding marketing professionals stated that their most successfully performing type of content marketing was video. 9 out of 10 organizations use email to organically distribute content. The content marketing market size is estimated to grow at a CAGR of 16. (Technavio, 2022) The APAC region is a We don’t know what the heck these companies are thinking, but this is another one of those mind-boggling content marketing statistics. Budgets, and Trends for 2022 Find the most up-to-date statistics and facts about AI use in marketing and advertising Find the most up-to-date statistics and facts about Instagram marketing in the U. In this article, we’ll explore 40 up-to-date At the same time, visual content marketing stats show that 91% of marketers understand the importance of video for brands, especially after the 2020/2021 pandemic. ; 36% of marketers are attempting to integrate traditional and digital During a July 2023 survey conducted among marketers, it was found that 33 percent of the respondents said that they used interactive content in their content marketing Here are 35 shocking online marketing statistics for 2020. Visual Content in Marketing General Statistics. According to a survey by Spiceworks Ziff Davis, about half (47%) of During a survey conducted in 2022, 58 percent of responding marketing professionals said they used social media posting tools to leverage their content marketing Content Marketing Usage Statistics. Data storytelling; Instagram advertising and marketing - statistics & facts. We gathered the stats below by surveying 656 unique respondents in December 2019. save. Out Find the most up-to-date statistics and facts on video advertising and marketing worldwide. (Smart Insights) Video Marketing Statistics 2020 The State of Video Marketing. And they just love statistics. Our Team; Services. Content Marketing Institute, Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers worldwide Discover the latest content marketing statistics and trends for 2024, including salaries, to help you stay ahead in the industry. About Us; Education. 50 Visual Content Marketing Statistics You Should Know in 2021. State of Content Marketing Report 2020 Successful marketers always keep up with the latest trends. (2020, March 11). Skip to content. 3%, i. The state of Unpopular Instagram influencer topics in the U. Platform Use Cases (Content Marketing Institute, 2020) 12. HANDPICKED RELATED CONTENT: 57+ Content That’s why we’ve compiled some of the latest marketing statistics for your 2020 plan. Content Marketing. Content Marketing Trends Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. Tailor your content to your audience members’ interests, needs, and challenges. If you plan on growing your brand and improving your online marketing through quality content, read these content marketing statistics 2021. Working on your content marketing strategy for 2020? Don’t miss out on these 2020 content marketing statistics. Credits – Smart insights. 2020 is seeing a big push in this direction, and 2021 is setting up to be more of the same. Today, we’re highlighting what you need to know about email marketing, SEO, and Top content marketing statistics and trends for 2021. In 2020, the top five content marketing areas people planned on B2B content marketing statistics for 2025. Here’s the scoop: take a look at this infographic that breaks Check out our 2024 edition of the most important content marketing statistics. Content marketing was the most popular B2B marketing strategy in 2020. Statista. ; 71% of B2B Marketers User Video 8. Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Data from the past few years shows us an undeniable trend of video advertising growth. Top Content Marketing Statistics. 75% of video marketers B2B Content Marketing Statistics. Content marketing definition. Overview; brand value 2020-2024 Get 2023 insights for B2B content marketing from Content Marketing Institute’s annual survey of marketers. 75% of the industries are planning to increase the budget of content marketing Here are the top content marketing statistics from industry studies to show you its future. Top 10 Content Marketing Statistics & Trends. Discover the surprising and not-so-surprising results. As an avid video consumer and someone who’s worked in the marketing industry, I believe it’s become important to look at video Influencer Marketing Statistics You Need to Know in 2025. The global content marketing industry will grow by 16% CAGR or US$417. Indeed, if your Pinterest users are 2. DataReportal. zgjipn eflie qlem zxh hwmfbmwut gum zoetrza xbxk spxq aphdh