Gen z report Gen Z believes attending live events will benefit their careers, business relationships, and personal growth because technology has been hindering their ability to effectively communicate and connect. 9 billion people age 10-24 today, representing 23% of the global population. See full list on mckinsey. . com Explore our 2025 Gen Z report for insights into key audiences to watch - unveiling the trends, values, and behaviors shaping today's influential consumers. The share is 17% in developed regions and 25% in developing regions. Most data in this report cover those age 15-24 in the GfK Consumer Life Global 2022 study. Media excitement over generational changes, as we noted previously, is often misleading or even wrong. Our latest study examines how these segments are changing as Gen Z ages into new life phases. Evidence and data matter. Gen Z Report Let’s dig into the findings and key takeaways … This digital-first group actually craves in-person connection. GfK Consumer Life defines Gen Z as people born 1998-2012, currently age 11-25. The world has 1. The inaugural 2019 EY Gen Z Segmentation Study outlined five segments of this rising generation: Stressed Strivers, Big Dreamers, Authentic Activists, Secluded Perfectionists and Carefree Constituents. Download the 2025 Gen Z and Millennial Survey report to learn more about what drives these generations at work and how organizations can best support them. Welcome to our latest generations report – following from our previous deep dives on Millennial Myths, Gen Z – more mild than wild – and The Perennials. kdsvtfrwlausgkkvglymlosapnhjerogoszsuta